About Jenn

Jennifer, most call her Jenn, is the creative mind behind Engage Effect—a go-to resource for digital marketing strategies that pack a punch, especially in email marketing.

An East Tennessee native (Go Vols!), Jenn lives just outside Knoxville with her husband, Sean, their two boys, and their pups, Marley and Hank.

After 18 years in the financial services industry, Jenn pivoted into higher education, bringing three years of experience as a Salesforce Marketing Cloud Manager. Her passion lies in content writing, email marketing, and campaign management. With an impressive track record, Jenn has driven the implementation of Salesforce Marketing Cloud, with a sharp focus on Email Studio, Journey Builder, Automation Studio, Intelligence, Personalization, MobileConnect, and Contact Builder. Currently, she’s building governance strategies and cross-departmental collaboration with communication calendars, data documentation, and training resources for Marketing Cloud.

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